Note
These projects were created by gifted teams of writers, designers, developers and directors. My role was fluid, blending mentor, assistant, cheerleader, taskmaster, shepherd, and therapist — whatever necessary to enable them to create the best work of their careers.
01
UCLA
Helping a top-tier institution tell its story cohesively
02
03
04
05
Johnson & Johnson
Modernizing beloved global brands while keeping their legacies intact
Burger King
Reimagining BK’s kids meal for lower cost but greater joy
Atlantic-10 Conference
Reframing the narrative from “mid-major” to “major contender”
Thomas Jefferson University
Crafting a unified brand story after two institutions merge
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06
Collaborator
Links
Work created at
Kenvue (J&J Consumer)
160over90.com
