Clean & Clear
PROJECT OVERVIEW
Burger King’s children’s offering faces a significant disadvantage, with McDonalds’ Happy Meal evolving into a generic trademark a lá Xerox or Kleenex. Over the last few years, they had moved between a cardboard box and a paper bag; the former being cost-inefficient and the latter being, frankly, uninspiring to kids. BK asked a dozen agencies to reimagine their kids meal into something that could contain the same amount of food, but be both more cost-effective and engaging to children, leading to excited return customers.
CREDITS
Agency: 160over90
CEO/Principal: Shannon Slusher
CCO/Principal: Darryl Cilli
ECD: Jim Walls
CD: Timothy O’Donnell
Designer: Justin LaFontaine
Designer: Jenny Tondera
Consultant: David Hu
Undergraduate Viewbook
Viewbook cover
Viewbook spread with short sheet
Viewbook spreads
Digital
‘The Optimists’ campaign microsite
Alumni Campaign
Custom Typography
The font Karbon, from New Zealand’s Klim Type Foundry, has a modern sophistication tempered with an approachable, humanist feel. We commissioned Klim to create a bespoke version of the font, in which certain characters are left unfinished—a nod to the open, adventurous spirit of UCLA’s students and faculty.
Campus signage
These recent advertisements (above, right) show the longevity of the concept created over 5 years previously. This work created by 160over90’s Los Angeles office: GCD Adam Griffiths, CD Hari Skourtis, Senior Designer Matthew Grier. Nicely done!
UCLA.edu. A comprehensive redesign that helped organize an avalanche of content from an increasing number of inconsistent pages. Director of Interactive: Brian Tennyson; UX Design: Tim Beitz, James Snyder; Development: Mike Medoro.
