Thomas Jefferson University
PROJECT OVERVIEW
When health science-focused Thomas Jefferson University merged with Philadelphia University— the former Philadelphia College of Textiles, known for its fashion program—it struck many as a nonsensical combination.The common thread we unearthed was a transdisciplinary, experiential and community-minded approach to professional education and research that is truly breakthrough in the current higher-education landscape. To reflect this, our Jefferson work looked to break the mold on traditional university marketing, challenging expectations and never doing the expected.
RESULTS
^50% Undergraduate admissions inquiries
^19% Incoming
freshman deposits
+49pts U.S. News ranking
Jefferson rose from #64 to
#15; Best Regional University
in a one-year span
CREDITS
Agency: 160over90
CEO/Principal: Shannon Slusher
CCO/Principal: Darryl Cilli
ECD: Stephen Penning/TO’D
GCD: Tracy Donofry/Josh McGuire
CD: TO’D/Kyle Ferino
Copy Director: Jill Spradley
ACD: Kyle Ferino/Sean Pezullo
Sr CW: Sean Pezullo/Jason Donahoe
Designer: P.J. Crisanti
Designer: Justin Spinozzi
Director: Johnny Andow
Producer: Justin Pedilla
Lead Editor: Max Paolucci
Undergraduate Viewbook
UCLA.edu. A comprehensive redesign that helped organize an avalanche of content from an increasing number of inconsistent pages. Director of Interactive: Brian Tennyson; UX Design: Tim Beitz, James Snyder; Development: Mike Medoro.
Anthem Video
This ambitious spot used light to represent the barriers between science and the arts in traditional higher education. As the camera swerves back and forth across this intangible border, Jefferson’s unique blending of disciplines, purpose-built for the careers of the future, comes to life
