The 2018 NFL Draft Experience was the first Draft held in a stadium, and was a suitably sprawling event offering interactive games, autograph sessions, and photo opportunities with team mascots and Super Bowl trophies. We developed a graphic system that was turnkey enough for their internal team to execute across print, signage, out-of-home, digital, and merchandise—but still expressive enough to reflect the vibrancy and excitement of this larger-than-life fan experience.