Diagram

I was honored to help my friends and ex-J&J colleagues Miya Osaki and Tina Park launch their new studio, Diagram. As both partners are among the most insightful design strategists I know, I wanted their logo to reflect their sharp vision; mixing that premise with the idea of a Diagram, I landed on this “D”/eye/prism. The sketch is lost but the shape of the “D” was formed by 7 points— the number of letters in the agency’s name.