Orion Innovation
This award-winning technology services firm needed a new identity to better reflect the transformative business results they provide clients through digital strategy, experience design, and engineering. Orion’s 4,000+ associates, spread evenly across the Americas, Europe, and APAC, empower clients to operate with agility at scale—posing an interesting challenge: how to simultaneously express a nimble, innovative approach and the stability and vast scope of a firm operating at enterprise-level? The solution was found in the fortuitous similarity between the “0” and “1” of binary machine language and the firm’s initials—simple, solid shapes, but with a forward-looking slant.
Developed in partnership with Jeffrey Piazza and Mimi Young, Orion Behavior Design Studio, New York.
Capabilities brochure.
